Two years ago, even many so-called conservative media figures would have mocked and ridiculed those claiming Donald Trump won the 2020 election. Have you noticed how rarely this claim is contested these days? What changed?
Speaking of change, have you seen the recent marketing campaign from Nike—a prominent player in the woke, DNC-worshiping mega-corporations? In their new Olympic-themed commercial, they confess the truth that was unspeakable a year ago:
Trump won.
Here’s the ad:
No, Nike doesn’t mention any illegal voting schemes from the 2020 election. However, Nike is acknowledging that the fiercely competitive and unapologetic ‘winning’ is back in style.
Watch any Nike advertisement made in recent years. The company was desperate to champion the ‘participation trophy’ stereotype.
In fact, a recent Nike campaign seems to be claiming the exact opposite of what actor Willem Dafoe’s angry voice is preaching in the new ad, marking a significant contradiction in their messaging.
“Everyone is actually great; you just have to find it.” is a blunt summary of the old commercial.
It seems the unsufferable touchy-feely, anti-masculine drumbeat has stopped. Why?
The answer is that Nike (whose stock has been failing in recent years) was forced to acknowledge an uncomfortable truth:
Customers have had enough of beta. They no longer exalt weakness.
All ages and all two genders of athletes are prepared for “mean” once more.
Trump won. He prevailed.
So, will the 2020 election be overturned? Don’t hold your breath.
Yet Nike is acknowledging that Americans believe Trump has won the psychological war.
You wouldn’t watch Braveheart’s conclusion and assume that the English won because William Wallace was beheaded. No. You realize that even though Wallace was killed, his message endured and was cemented in the hearts of the people.
This phenomenon is happening on a micro level, too. Society will dutifully report that characters like Andrew Tate are bad. But ever take a peek inside the private chats of men everywhere? There’s a reason it feels like the Tate brothers wrote the script for this Nike commercial.
Another way to diagnose what’s happening in Beaverton, Oregon, is that Nike could be done catering to the LeBron James crowd. Even though James is featured in the ad, it’s clear the company’s goal is to shift and glorify the ‘mean guys.’ Killers like Michael Jordan and Kobe Bryant.
So today, as Americans shell out more and more money for groceries and the world teeters on the brink of war, it’s likely more advertising agencies will echo the new message: We want mean.
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